Like many of you, I frequently watch presentations on Technology, Entertainment, Design (better known as TED).

For those of you that don’t know TED, please visit their website. It’s worth it.

According to the About Page of TED:

“TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design.

We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other.”

While I was surfing the website I stumbled upon an extremely interesting video of Tim Brown on creativity and play.

Tim Brown is the CEO of the “innovation and design” firm IDEO — taking an approach to design that digs deeper than the surface.

Although I would recommend every IT-person to see the whole video, particularly the Role Play section (20:00 min onwards)  is extremely interesting for IWMS Developers.

The staff at IDEO actually put themselves through the experience to empathize with the client. When they experience the actual situation it is more likely that they can create an actual solution for a problem.

Role play could also be very valuable for developers of Integrated Workplace Management Systems. When developers truly experience their solutions as if they were a customer, they would create even better solutions that will save more money, more time, and improve the quality of lives of many employees.